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How to Use Ratings Prompts

Ratings Prompts are an intelligent app ratings flow that only prompts pre-qualified customers to rate your app. By selecting the appropriate people to prompt, we ensure that happy customers rate your app publicly, while unhappy customers give you direct, actionable feedback. This drives more five-star ratings and reviews after each app update, and helps gauge customer sentiment.

This article explains the importance of Ratings Prompts, shows how they work, and offers best practices for how to use them.

Why “Do you love _____?” Works

It is important to understand how your customers feel about your app prior to asking for a review. Our ratings prompts help gauge customer sentiment for your app by using an emotional stop word: love. If customers don’t love your app, you have an opportunity to gain valuable feedback on how to turn the i n-app experience into something they DO love. The people who select “Yes” are perfect candidates to ask to leave a review in the app store. “Love” is a strong word people may not associate with most products or experiences. Therefore, you can be confident that the individuals who respond “yes” to your prompt will most likely leave a positive review.

Ratings Prompt Flow

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Customization

From our experience in serving millions of ratings prompts, using a short phrase with the word “love” results in the highest number of five-star ratings and quality feedback. However, every app is different and the best type of language to use may vary based on individual goals. Our ratings prompts are easily customizable through our dashboard, which allows you to reach your audience in the appropriate voice for your app.

Who Can Control the Prompts

Apptentive’s intuitive dashboard allows anyone in your company with proper permissions to control the testing and experimentation necessary to receive optimal ratings. The dashboard functionality makes it easy for anyone, regardless of coding ability, to change when and where ratings prompts are served. As an added benefit, these changes can be made and pushed ou t without submitting an update to the app store. This frees up your development team to continue to focus on the product and allows your commercial team to optimize ratings prompts on their own.

Events

Apptentive’s ratings prompts are inherently intelligent through the use of custom triggers called Events. Events define to whom you want to display the prompt and when the prompt is displayed. For example, you can set a prompt to target people who have completed two or more in-app purchases, and only show the prompt when the customer has clicked on the “Home” screen of your mobile app. This allows you to target exactly who you want to see the prompt, and also select the least intrusive time within your app to display the prompt. For more information on setting up Events please refer to either the iOS or Android integration guides on Github: www.github.com/apptentive

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Setting Prompting Thresholds

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Using Ratings Prompts

Optimize Your Settings

Every app is different and as a result, the parameters and custom triggers based on customer behavior may vary. We highly encourage testing different settings, such as different Where locations and frequency of prompting, t o achieve the best results for using ratings prompts in your particular app.

Minimize Disruption

Be thoughtful and minimize the disruption. Ratings prompts are inherently disruptive mechanisms. It momentarily takes focus away your customers’ intended use of the app. However, in the competitive marketplace of the app stores, ratings and reviews are essential to long-term app success. So how do you minimize disruption while still driving ratings and reviews? You can achieve this by picking the right time and place for the ratings prompt to appear. The goal is to make the prompt appear at a place where customers will interact with the prompt instead of simply dismissing it and moving on. Choose a “point of positive experience” within your app to display of the Ratings Prompt. This could be between game levels, after sharing a photo, upon adding an item to a To Do list, and so on. The more Events that you add within your app’s SDK, the greater the flexibility you’ll have to experiment with various locations.

Tips to Setting Your Ratings Prompt

The perfect time to prompt is different for every app. Here are some key questions to help you figure out the best time to display a ratings prompt:

  • How many visits does it take for a customer to feel the value of y our app?
  • What is an accomplishment or achievement in your app?
  • When you think about the lifecycle of your customer, at what point do they become an evangelist?
  • Should you reset the ratings prompt after every update?

Using these questions as a guideline, select thoughtful thresholds that will ensure your customers have had a chance to fully engage with your app before they are prompted for feedback. The more time someone has had to engage with different features of your app, the more robust their feedback will be.

If you aren’t receiving many responses, you may need to experiment by being less conservative in your prompt targeting. As always, make sure you are thoughtful in how often the prompt appears to your mobile app customers.

Setting Expectations

Our top apps are seeing their app store ratings rise by an average of 1.4 stars and are generating over 265% more reviews. You have the ability to the same, but these results don’t happen overnight. Maximizing your results requires understanding the best times to prompt your customers, listening to feedback, and improving your app over time.

Apptentive’s Intelligent Ratings Prompts are a proactive method to engage your mobile customers. While part of the prompt’s flow directs y our customers to the app store, it also serves as one of the primary ways to solicit feedback from your customers. We cannot stress enough how important it is to carefully target who you display your prompts to and to consider how often the prompt is being displayed.

Additional Resources

The Mobile Marketer’s Guide to Ratings & Reviews

Ratings Prompts Don’t Have to Suck

Looking for More Assistance?

If you’d like more guidance on this matter, please don’t hesitate to reach out. Our team is here to help answer any questions and assist you along the way. Please contact us at support@apptentive.com

Updated on September 14, 2016

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