Apptentive Notes are designed to help you alert your customers to new features, share updates about your app and brick & mortar locations, encourage customers to take a Survey, promote in-person and virtual events and so much more.
Notes can be configured in your existing Apptentive dashboard and launched within minutes. They allow you to proactively communicate with your customers and share updates, while leveraging Apptentive’s sophisticated targeting capabilities.
Ways to use Notes
Unveil a New Feature
Alert your customers to a new feature, especially if it is one that is often requested. This allows you to close the feedback loop with your customers, while also ensuring adoption and awareness of new features.
If your app supports deep linking, you can link your customers directly to the feature from a Note to explore it on their own.
Highlight a Feature
Announce a new feature or highlight one to customers using a Note. You can link customers to the feature in your app, if your app supports deep linking.
Learn about how JetBlue uses Apptentive Notes to address booking flow issues.
Link a Survey from a Note
Notes make it easier than ever to solicit feedback. If you have a new feature in your app customers are experiencing for the first time, you can use a Note to gather feedback through a Survey. Linking your Note to a Survey allows your customers to opt-in to the Survey, resulting in higher completion rates.
In 2019, the average response rate for a Note-linked survey was 54%. iOS apps saw a 50% response rate, and Android apps saw a 62% response rate. You read that right: at least half of all end-consumers across both operating systems responded to Note-linked surveys. The baseline for in-app survey response rates is around 1% across industries.
You can read more about this in our 2019 Benchmark Report.
Encourage App Updates
If you’ve released a new app version and want to encourage your customers to upgrade, use a Note to share the new version with them.
Place your App Store URL in the URL field of the Note, and direct your customers to download the update easily.
Alert to Brick and Mortar Changes and Updates
New hours? New location? Let your customers know through an Apptentive Note.
Share a Coupon or Discount Code
Want to reward your most loyal customers? Give them a coupon code using a Note. By layering in Apptentive’s targeting, you can share a discount code with your most loyal, frequent customers, those who “Love” you (based on their answer to the Love Dialog or during a specific promotional period.
Want to learn more about targeting? Check out our video tutorial.
App Downtime Alerts
If your app is ongoing planned maintenance, alert your customers to the downtime.
Invite Beta Testers
If you want to test out some features with a subset of your customers prior to a wide release, invite customers to a Beta group. Consider targeting your most active customers to join the Beta group, to get feedback from a more engaged population.
Follow on Social
Gain social media followers by promoting your accounts to customers with a Note. Link them to your Twitter, Instagram or other social feeds using the URL field.
Download Other Apps
Use Notes to cross-promote other apps – you can link customers to the App Store to download others apps in your portfolio.
Promote an Event
Whether it’s an event like National Coffee Day, or the Oscars, promote it and share updates with customers in-app. You can link them to specific promotions or content built for the event using a deep-link.
Depending on your message and what customers you’d like to reach, the key to delivering an impactful Note is to send it at the right moment and select your targeting thoughtfully. When selecting customer targets who will receive the Note and choosing where it will be displayed be sure to choose a place where your customer will not be interrupted. We share some tips for targeting here.
Choose to display the Note at a time and place where customers will interact with it instead of simply dismissing it and moving on. The more Events you add within your app’s SDK, the greater the flexibility you’ll have to experiment with various locations.
Have questions on Apptentive Notes? Contact firstname.lastname@example.org and a member of our team would be happy to assist.