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Google Play Data Privacy Information

The information you provide will be shown on your store listing to help users better understand your app’s privacy, security, and data handling practices before they download it.

Overview

Google Play will soon require additional details in the Data Safety section on the Google Play store. Developers will be required to tell Google about their apps’ privacy and security practices by completing a form in Play Console. Starting in late April 2022, this information will be shown on your app’s store listing to help Google Play users understand how your app collects and shares user data before they download your app. The Data Safety section on Google Play is a simple way for you to help people understand what user data your app collects or shares, as well as showcase your app’s key privacy and security practices. This information helps users make more informed choices when deciding which apps to install.

This document will help you know how to answer the Google Play Data safety questionnaire for the Apptentive SDK.

To find the Data safety questionnaire:

  1. Go to your Play Console for your app
  2. Click App content in your sidebar menu
  3. Click Start under the Data safety section

The Data safety questionnaire is divided into 5 parts:

  1. Overview
  2. Data collection and security
  3. Data types
  4. Data usage and handling
  5. Preview

We aim to be as transparent as possible in supporting you; however, as the app developer, you are solely responsible for deciding how to respond to Google Play’s Data safety section form regarding your app’s end-user data collection, sharing, and security practices.

Important: To help you ensure that your app’s disclosures are accurate, we recommend the following:

• Always use the latest SDK versions in your app. This page lists the data collected by only the latest version of each SDK.

• Review this page whenever you update your app’s SDK versions. Check that your data disclosures are accurate and up-to-date.

Default Apptentive SDK Guidelines Only

These guidelines are only for the most basic usage of the Apptentive SDK.

They do not cover how an individual app uses their data or every way the SDK can be utilized.

These are the data types you should be considering.

• Disclose how your app is using those data types in the questionnaire.

• Consider if your app is collecting any of those data types in your Apptentive engage events and disclose them in the questionnaire.

• Consider if your app is collecting any of those data types in any custom data collection for Person and/or Device and disclose them in the questionnaire.

• Consider if your app is collecting any of those data types for any additional reasons not listed below.

Timeline & Deadline Information

Data collection and security section

This is the second part of the Data questionnaire flow.

QuestionAnswerWhy
Does your app collect or share any of the required user data types?YesData is collected and shared with Apptentive
Is all of the user data collected by your app encrypted in transit?YesTraffic is encrypted by default (HTTPS) when sent over the network
Do you provide a way for users to request that their data is deleted?* Per-app basisApptentive can delete a user’s data at the request of the company that collected it.

Whether or not that feature is offered by the company, and is requested to us, is out of our control.

*Please answer according to your circumstance.

Data types section

This is the third part of the Data questionnaire flow. This will be broken up by the interactions that Apptentive provides.

Apptentive Core Functionality

Apptentive is designed to capture user data to provide insights. All features of Apptentive use this.

Play CategoryPlay Data typePlay DescriptionWhy
App activityPage views and taps in appInformation about how a user interacts with your app. For example, the number of page views or the screen coordinates of taps.Primary functionality of Apptentive

Apptentive tracks data points through the engage event

These are most frequently done through page views

Any interactions

Every interaction of the Apptentive SDK uses this data type.

Play CategoryPlay Data typePlay DescriptionWhy
App activityOther actionsAny other user activity or actions in-app not listed here such as gameplay, likes, and dialog options.Every interaction the user does with Apptentive interactions has an engage event associated with it

This includes choosing to dismiss interactions

Survey

Apptentive surveys use this data type.

Play CategoryPlay Data typePlay DescriptionWhy
App activityOther user-generated contentAny other user-generated content not listed here, or in any other section. For example, user bios, notes, or open-ended responses.Surveys answers (particularly open-ended responses) are considered user-generated content

Message Center

Message Center uses these data types.

Play CategoryPlay Data typePlay DescriptionWhy
MessagesOther in-app messagesAny other types of messages. For example, instant messages or chat content.Primary functionality of Message Center
Personal infoNameHow a user refers to themselves, such as their first or last name, or nickname.User can provide their name for personalization when communicating with support
Personal infoEmail addressA user’s email address.User can provide their email to give additional info to support

Customer can require the email to be provided
Photos or videosPhotosA user’s photos.
Can be sent as an attachment

Data usage and handling section

This is the fourth part of the Data questionnaire flow.

This is for basic usage and implementation of the Apptentive SDK.

Consider what kind of information your app is collecting through engage events and CustomData .

Also, consider how your company is ultimately using the data you collect and answer accordingly.

Apptentive Core Functionality

These are how you can answer the Data Safety questions if you are using any part of the Apptentive SDK.

Play CategoryPlay Data typeIs this data collected, shared, or both?Is this data processed ephemerally?Is this data required for your app, or can users choose whether it’s collected?
App activityPage views and taps in appCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Questions part 1
Play CategoryPlay Data typeWhy is this user data collected? Select all that apply.Why is this user data shared? Select all that apply.
App activityPage views and taps in appApp Functionality
Analytics
App Functionality
Analytics
• Apptentive uses some of the Analytics data to support customers
Questions part 2

Any Interactions

These are how you can answer the Data Safety questions if you are using any Apptentive Interactions

Play CategoryPlay Data typeIs this data collected, shared, or both?Is this data processed ephemerally?Is this data required for your app, or can users choose whether it’s collected?
App activityOther actionsCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Questions part 1
Play CategoryPlay Data typeWhy is this user data collected? Select all that apply.Why is this user data shared? Select all that apply.
App activityOther actionsApp Functionality
Analytics
App Functionality
Questions part 2

Survey

These are how you can answer the Data Safety questions if you are using any Apptentive Surveys

Play CategoryPlay Data typeIs this data collected, shared, or both?Is this data processed ephemerally?Is this data required for your app, or can users choose whether it’s collected?
App activityOther user-generated contentCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Questions part 1
Play CategoryPlay Data typeWhy is this user data collected? Select all that apply.Why is this user data shared? Select all that apply.
App activityOther user-generated contentApp Functionality
Analytics
App Functionality
Questions part 2

Message Center

These are how you can answer the Data Safety questions if you are using Apptentive Message Center

Play CategoryPlay Data typeIs this data collected, shared, or both?Is this data processed ephemerally?Is this data required for your app, or can users choose whether it’s collected?
MessagesOther in-app messagesCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Personal infoNameCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Personal infoEmail addressCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Photos or videosPhotosCheck both

• Collected
• Shared
• NoData collection is required (users can’t turn off this data collection)
Questions part 1
Play CategoryPlay Data typeWhy is this user data collected? Select all that apply.Why is this user data shared? Select all that apply.
MessagesOther user-generated contentApp Functionality
Analytics
App Functionality
Personal infoNameApp Functionality
Analytics
App Functionality
Personal infoEmail addressApp Functionality
Analytics
App Functionality
Photos or videosPhotosApp Functionality
Analytics
App Functionality
Questions part 2

Checks by Google

Checks is a new privacy platform for mobile app developers that helps create a safer digital ecosystem by simplifying the path to privacy compliance for development teams and the apps they’re building.

As of May 2022, Checks is in beta and requires joining a waitlist to enter early access

Attachments

Alerts about importing our CSVs

• Answers already entered into the form will be overwritten

• The question “Do you provide a way for users to request that their data is deleted?” is answered as Yes
• Please review if your app provides that functionality.

• These are for basic usage and implementation of the Apptentive SDK only.

CSV if using Message Center

CSV if NOT using Message Center

Updated on May 4, 2022

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